Media and Information Letiracy

What is Traditional Media? Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the steadfast ways that businesses have reached both consumers and other companies for decades. They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences. What is New Media? New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retar

WHAT IS MEDIA AND INFORMATION LETIRACY ? Information and Media Letiracy Since the 1990s, the primary focus of  information literacy  has been research skills.  Media literacy , a study that emerges around the 1970s traditionally focuses on the analysis and the delivery of information through various forms of media.Nowadays, the study of Information Literacy has been extended to include the study of Media Literacy in many countries like UK, Australia and New Zealand. The term Information and Media Literacy is used by  UNESCO  to differentiate the combined study from the existing study of Information Literacy. It is also defined as Information and Communication Technologies ( ICT ) in the United States. Educators, such as  Gregory Ulmer , has also defined the field as  electracy . IML is a combination of information literacy and media literacy. The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inq