WHAT IS MEDIA AND INFORMATION LETIRACY ?


Information and Media Letiracy
Since the 1990s, the primary focus of information literacy has been research skills. Media literacy, a study that emerges around the 1970s traditionally focuses on the analysis and the delivery of information through various forms of media.Nowadays, the study of Information Literacy has been extended to include the study of Media Literacy in many countries like UK, Australia and New Zealand. The term Information and Media Literacy is used by UNESCO to differentiate the combined study from the existing study of Information Literacy. It is also defined as Information and Communication Technologies (ICT) in the United States. Educators, such as Gregory Ulmer, has also defined the field as electracy.
IML is a combination of information literacy and media literacy. The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inquire, create, communicate and think critically. It is important to have capacity to effectively access, organize, analyze, evaluate, and create messages in a variety of forms. The transformative nature of IML includes creative works and creating new knowledge; to publish and collaborate responsibly requires ethical, cultural and social understanding.
Why Media Literacy is so important?
It provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
Why do we need to be a media and information literate?
Because being media literate means being able to access, analyze, and evaluate information, which we receive through media. Being media literate means being able to create media messages and to use the technology tools available to us. It means being able to think critically and speak confidently.
What is the importance of media and information literacy?
The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inquire, create, communicate and think critically. It is important to have capacity to effectively access, organize, analyze, evaluate, and create messages in a variety of forms.

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