The Evolution of Traditional to New Media


What is Traditional Media?

Traditional media, or as some refer to as old media, has been used in the marketing/advertising world for years. When related to advertising, traditional media encompasses that of television, newspaper, radio and magazine ads. These forms of communication are the steadfast ways that businesses have reached both consumers and other companies for decades. They are the roots of advertising and the most common form utilized by businesses on a daily basis. Though traditional media is effective, over the course of the last few years we have seen more and more businesses utilizing new media to reach its target audiences.

What is New Media?

New media is the future of advertising. More and more consumers and businesses rely on new media to find their information. Ultimately, new media refers to content that is easily accessible via many different forms of digital media. When related to advertising, some examples of new media include online advertising (retargeting, banner ads, etc.), online streaming (radio and television) and social media advertising. Each of these are means in which businesses have the capability to reach consumers and other businesses with ease.
PRE-INDUSTRIAL AGE (BEFORE 1700) •People discovered fire, developed paper from plants, and forged weapons and tools with s...
PRE-INDUSTRIAL AGE (BEFORE 1700) Example Forms of Media: • Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 ...
PRE-INDUSTRIAL AGE (BEFORE 1700) ACTA DIURNA IN ROME 130 BC
PRE-INDUSTRIAL AGE (BEFORE 1700) CAVE PAINTINGS 35,000 BC
PRE-INDUSTRIAL AGE (BEFORE 1700) CLAY TABLETS IN MESOPOTAMIA 2400 BC
PRE-INDUSTRIAL AGE (BEFORE 1700) PAPYRUS IN EGYPT 2500 BC
PRE-INDUSTRIAL AGE (BEFORE 1700) C ODEX IN MAYAN REGION
PRE-INDUSTRIAL AGE (BEFORE 1700) PRINTING PRESS USING WOOD BLOCKS
INDUSTRIAL AGE (1700S TO 1930S) •People used the power of steam, developed machine tools, established iron production, and...
INDUSTRIAL AGE (1700S TO 1930S) Example Forms of Media: • Printing press for mass production (1900) • Newspaper- The Londo...
INDUSTRIAL AGE (1700S TO 1930S) TELEGRAPH
INDUSTRIAL AGE (1700S TO 1930S) TELEPHONE 1876
INDUSTRIAL AGE (1700S TO 1930S) TYPEWRITER 1800
INDUSTRIAL AGE (1700S TO 1930S) PRINTING PRESS FOR MASS PRODUCTION
INDUSTRIAL AGE (1700S TO 1930S) MOTION PICTURES 1900S
ELECTRONIC AGE (1930S TO 1980S) •The invention of the transistor ushered in the electronic age. People harnessed the power...
ELECTRONIC AGE (1930S TO 1980S) Example Forms of Media: • Transistor Radio • Television (1941) • Large electronic computer...
ELECTRONIC AGE (1930S TO 1980S) TRANSISTOR RADIO
ELECTRONIC AGE (1930S TO 1980S) TELEVISION 1941
ELECTRONIC AGE (1930S TO 1980S) MAINFRAME COMPUTER LARGE ELECTRONIC COMPUTER
ELECTRONIC AGE (1930S TO 1980S) APPLE 1 COMPUTER
ELECTRONIC AGE (1930S TO 1980S) APPLE 2 COMPUTER
NEW/ INFORMATION AGE (1900S TO 2000S) • The Internet paved the way for faster communication and the creation of the social...
NEW AGE (1900S TO 2000S) • Web browsers: Mosaic (1993), Internet Explorer (1995) • Blogs: Blogspot (1999), Wordpress (2003...
NEW AGE (1900S TO 2000S) • Augmented Reality / Virtual Reality • Video chat: Skype (2003 • Search Engines: Google (1996), ...
NEW AGE (1900S TO 2000S) PORTABLE LAPTOP 1980
NEW AGE (1900S TO 2000S) TABLET 1993
NEW AGE (1900S TO 2000S) FRIENDSTER 2002
NEW AGE (1900S TO 2000S) MULTIPLY 2003
NEW AGE (1900S TO 2000S) MOSAIC 1993
NEW AGE (1900S TO 2000S) INTERNET EXPLORER
NEW AGE (1900S TO 2000S) SKYPE 2003
NEW AGE (1900S TO 2000S) GOOGLE 1997
NEW AGE (1900S TO 2000S) TWITTER 2007
NEW AGE (1900S TO 2000S) THEFACEBOOK 2004
NEW AGE (1900S TO 2000S) SMART PHONES
NEW AGE (1900S TO 2000S) WEARABLE TECHNOLOGIE

Comments

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